Game Design, De-mystified

Our workshops are for executives, entrepreneurs, designers, product managers, engineers, and artists who want to level-up their game design chops and create experiences that drive long-term engagement.

If you want to empower your team with industry-leading best practices, expert design coaching, and actionable tools, templates and shortcuts, these workshops are for you. Contact us to discuss your needs.

 

THE CO-OP REVOLUTION
Design for Collaboration

GETTING TO ALPHA
Design for Iteration

GAME THINKING
Design for Retention

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Most  people’s assumptions about gaming revolve around competitive, zero-sum experiences - but that's not the whole story. The next wave of innovation is cooperative gaming - where people WIN TOGETHER and grow the pie for everyone. Lean the large-scale market forces driving this trend,  and best practices in co-op game design from breakthrough hits.

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Character transformation is the backbone of great drama - and personal transformation is the heart of great gameplay. You'll learn how to make your offering more compelling and game-like by mapping out key stages of your customer's experience over time - with skill-building and personal transformation as your through-line. 

It’s easier than ever to create a new, innovative product  - but most never take off.  What differentiates the ones that DO? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this workshop, you'll learn the seven habits of breakthrough innovators, illustrated with front-line stories from breakthrough hits.

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We built our MVP in record time an invaluable investment that’s still paying off
— Ranan Lachman - CEO, Pley
We learned from customers & were able to design a product to fit their needs
— Bryan Payne, CEO Skout Deals
This program is magic for entrepreneurs who want to find product/market fit
— Candis Best - CEO, Learningateway
This workshop helped me solve tough problems. Good payoff for the time investment.
— Duncan Pond, Game Designer Ubisoft
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Amy Jo’s framework and insights gave me practical, tangible design skills.
— Gina Biachini - CEO, MightyBell
This program gave me a framework for turning my startup ideas into concrete reality.
— Megan Berwick, CEO Sunreach
The discipline, structure & peer pressure helped our distributed team make rapid progress.
— Ro Gupta - co-founder, Disqua
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This program helped us create a system that truly engaged our players.
— David Murray, Doctor.com
Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no brainer.
— Ofer Leidner, President Happify
Incredible value - this program saved my team months of time.
— Vinayek Jogular - founder, Synerzip
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Great, structured content and deep insights - a masterclass on long term engagement.
— Nadya Direkova -- Designer, AirBnB
This program gave me the skills and confidence to build a product that our customers love and need.
— Amanda Pouchot - co-founder, Levo League
Amy Jo has a refined & effective process for bringing early product ideas to life.
— Blair Ethington, VP Covet Fashion
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Working with Amy Jo was one of the most impactful decisions we made for our startup.
— Alexie Harper, co-founder Pedago
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I left the workshop smarter, equipped with useful new design tools and techniques.
— Barney Pell, CEO QuickPay
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This program was invaluable in helping us to connect our ideas and prototypes to the needs of a real audience.
— Ori Ratner - CEO, Pedago