Game Design, De-mystified

Our workshops are for executives, entrepreneurs, designers, product managers, engineers, and artists who want to level-up their game design chops and create experiences that drive long-term engagement.

If you want to empower your team with industry-leading best practices, expert design coaching, and actionable tools, templates and shortcuts, these workshops are for you. Contact us to discuss your needs.


Design for Collaboration

Design for Iteration

Design for Retention

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Most  people’s assumptions about gaming revolve around competitive, zero-sum experiences - but that's not the whole story. The next wave of innovation is cooperative gaming - where people WIN TOGETHER and grow the pie for everyone. Lean the large-scale market forces driving this trend,  and best practices in co-op game design from breakthrough hits.


Character transformation is the backbone of great drama - and personal transformation is the heart of great gameplay. You'll learn how to make your offering more compelling and game-like by mapping out key stages of your customer's experience over time - with skill-building and personal transformation as your through-line. 

It’s easier than ever to create a new, innovative product  - but most never take off.  What differentiates the ones that DO? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this workshop, you'll learn the seven habits of breakthrough innovators, illustrated with front-line stories from breakthrough hits.

We built our MVP in record time an invaluable investment that’s still paying off
— Ranan Lachman - CEO, Pley
We learned from customers & were able to design a product to fit their needs
— Bryan Payne, CEO Skout Deals
This program is magic for entrepreneurs who want to find product/market fit
— Candis Best - CEO, Learningateway
This workshop helped me solve tough problems. Good payoff for the time investment.
— Duncan Pond, Game Designer Ubisoft
Amy Jo’s framework and insights gave me practical, tangible design skills.
— Gina Biachini - CEO, MightyBell
This program gave me a framework for turning my startup ideas into concrete reality.
— Megan Berwick, CEO Sunreach
The discipline, structure & peer pressure helped our distributed team make rapid progress.
— Ro Gupta - co-founder, Disqua
This program helped us create a system that truly engaged our players.
— David Murray,
Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no brainer.
— Ofer Leidner, President Happify
Incredible value - this program saved my team months of time.
— Vinayek Jogular - founder, Synerzip
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Great, structured content and deep insights - a masterclass on long term engagement.
— Nadya Direkova -- Designer, AirBnB
This program gave me the skills and confidence to build a product that our customers love and need.
— Amanda Pouchot - co-founder, Levo League
Amy Jo has a refined & effective process for bringing early product ideas to life.
— Blair Ethington, VP Covet Fashion
Working with Amy Jo was one of the most impactful decisions we made for our startup.
— Alexie Harper, co-founder Pedago
I left the workshop smarter, equipped with useful new design tools and techniques.
— Barney Pell, CEO QuickPay
This program was invaluable in helping us to connect our ideas and prototypes to the needs of a real audience.
— Ori Ratner - CEO, Pedago