Game Design, De-mystified

Our workshops are for executives, entrepreneurs, designers, product managers, engineers, and artists who want to level-up their game design chops and create experiences that drive long-term engagement.

If you want to empower your team with industry-leading best practices, expert design coaching, and actionable tools, templates and shortcuts, these workshops are for you. Contact us to discuss your needs.

 

THE CO-OP REVOLUTION
Design for Collaboration

GETTING TO ALPHA
Design for Iteration

GAME THINKING
Design for Retention

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Most  people’s assumptions about gaming revolve around competitive, zero-sum experiences - but that's not the whole story. The next wave of innovation is cooperative gaming - where people WIN TOGETHER and grow the pie for everyone. Lean the large-scale market forces driving this trend,  and best practices in co-op game design from breakthrough hits.

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Character transformation is the backbone of great drama - and personal transformation is the heart of great gameplay. You'll learn how to make your offering more compelling and game-like by mapping out key stages of your customer's experience over time - with skill-building and personal transformation as your through-line. 

It’s easier than ever to create a new, innovative product  - but most never take off.  What differentiates the ones that DO? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this workshop, you'll learn the seven habits of breakthrough innovators, illustrated with front-line stories from breakthrough hits.

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The workshop gave me great new tools for designing a complex game, and helped me solve tough problems. Good payoff for the time investment.
— Duncan Pond, Game Designer, Ubisoft
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Amy Jo’s framework and insights gave me practical, tangible skills.
— Gina Biachini, CEO MightyBell
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Great, structured content and deep insights - a masterclass on long term engagement.
— Nadya Direkova, GoogleX & AirBnB
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I left the workshop smarter, equipped with useful new tools.
— Barney Pell, CEO QuickPay
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I got a wealth of information - and a powerful design framework that I immediately put to work.
— Todd Tate, Artist Radio Manager, Live365
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Amy Jo demystified game design and helped us create a system that truly engaged our players.
— David Murray, VP Product, Raptr